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E-Commerce

Glow Hobbies

A hobby and craft store with rich product storytelling and a playful, colourful design system.

ClientGlow Hobbies
CategoryE-Commerce
RoleDesign & Build
+44%
User engagement
+31%
Conversion rate
63%
Faster load
01 — Challenge

An ambitious goal on a fast timeline.

Glow Hobbies came to us with a crowded market, a brand that needed sharpening, and an existing experience that didn't reflect the quality of the product. Our job was to close that gap — quickly.

02 — Approach

One embedded pod, end to end.

We embedded a small pod — strategy, design, engineering — for the duration. Research in week one, direction by week two, first usable build by week four.

  • Brand and visual identity refresh
  • End-to-end product design and prototyping
  • Implementation with a modern, performant stack
  • Analytics, attribution and growth instrumentation
03 — Outcome

Compounding gains in the first 90 days.

The new experience drove measurable gains across every metric that mattered to the business — and gave the team a foundation they can keep building on long after we handed over.

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